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Integrated communicationsHave you talked about integrated communications today? How many of your campaigns were genuinely networked? At a time when consumers are becoming increasingly resistant to advertising messages and are also armed with the necessary equipment, such as personal video recorders, the networking of activities becomes of crucial importance to remain competitive. OMD employs not only planning specialists but also researchers for all relevant media channels working under one roof. Our OMD Checkmate planning process, which is implemented worldwide, enables us to offer you a unique coordination of the individual activities. OMD develops integrated media strategies and activities in the core areas:
 Our research expertise, special tools and negotiating volumes enable us to procure the various modules extremely efficiently and to review the success of the measures on completion of the campaign in order to optimize them for future scenarios. Our marketing leadership extends beyond the use of mass media and integrates below-the-line measures like promotions, PR, events or dialogue marketing. We design these services together with our partners from the Omnicom Group or with any partners that you may choose. |
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