In an ever more complex environment marked by tougher and tougher competition, marketing and media decisions have to be made on the basis of solid business administrative considerations and insights nowadays. It will no longer satisfy a client today to be left in the dark about the achievements of the company’s advertising and promotional communications. No one can afford to give away half of one’s advertising budget these days.
OMD employs a special dedicated team that has multiple years of experience in all disciplines of consumer, market, media and advertising impact research. Using more than 15 in-house tools, this team covers the entire communications lifecycle – from the initial market and target group analysis to the optimum selection of media and campaign architecture to the evaluation of the communications measures that have been implemented.
We are particularly proud of our research expertise in the consumer insights and advertising impact research segments.