OMD sets the stage for brands and products
In the current media environment and what we refer to as the “battle of messages,” creativity and innovation are the key requirements for the skillful presentation of brands and products in a manner that distinguishes them from the competition and leads them into a successful future.
Innovation and creativity are the two characteristics that make OMD so successful as an agency. We are indeed the world’s most creative media agency – and we can prove it: The renowned Gunn Report for Media, which thoroughly analyzes the performance of agencies in international and national award competitions, has chosen OMD as the most creative media network – for the first time in 2004 and every year since, including in the most recent assessment. In 2011 OMD was the most awarded media network at the Cannes Media Lions festival.
Award generating ideas do not just arise by chance at OMD – they are the product of our firmly anchored culture of creative thinking and acting.
Moreover, with OMG Fuse, OMD has on board a team of specialists for innovative concepts and implementations focusing on social media, brand content, premium placements as well as live media. In close cooperation with clients, carefully selected production companies and the media, the teams based in Hamburg and Düsseldorf implements customized media format concepts, such as shows, reports, etc. and develops editorial reports for cross medial networking. OMG Fuse offers years of acquired competencies and direct contacts to all relevant media and editorial offices. A special future department ensures that media and social trends are recognized in an early status and makes them usable in a communicative way.
