The future of media is digital. Media of the future is digital.

In 2007, online advertising spending exceeded the expenditures for ads in magazine publications for the first time. As a result, the Internet advanced into the league of the top advertising vehicles. At this precise moment, meta-medium online advertising is getting ready for its next quantum leap: At the latest by 2012 it will have surpassed current TV spending. By 2013, it will have conquered the position of market leader as the most commercially relevant medium of the day and will consequently also leave daily newspapers in the dust. (see also OMD media map 2010-2020).

OMD has positioned itself for success in the digital world early-on and was among the very first agencies that had integrally anchored in the planning teams. Employing more than 90 digital experts at this time, we are ideally prepared to cover all opportunities inherent in digital communications – from online advertising to search engine and affiliate marketing, to online media cooperation, online dialog marketing, mobile marketing, viral marketing, social media to web blogs, in-game advertising to adserving, and .

Hence, in close cooperation with strategists and planners, concept developers, creative talent as well as programmers, we are delivering digital campaigns that foster the active and intensive confrontation of consumers with brands and products and that therefore make a measurable and sustainable contribution to the business success of our clients.

SCOT – the first comprehensive analysis model for social media campaigns